⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

King Color Palette

King selected these Red values to communicate specific brand attributes across gaming contexts. This guide unpacks the rationale and implementation details.

King Primary

HEX#FF6600
RGB255, 102, 0

King Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of King

Color Systems & Brand Psychology

Primary Hue

Choosing #FF6600 as its lead color, King leverages the psychological association between orange tones and friendliness — an important signal in gaming.

Industry Psychology

Color research in gaming consistently shows that orange hues perform well for conveying friendliness. By anchoring its identity in this spectrum, King aligns itself with values its global players already trust.

Strategic Usage

These color values are design specifications, not decorative choices. King's consistency in applying this palette across interactive entertainment ensures every touchpoint reinforces the same brand message — making friendliness an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the King color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #FF6600 Primary Brand Color

When using #FF6600 as a background, strict accessibility standards (WCAG) recommend using #111827 for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use King Red as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named King Primary to ensure consistency across all gaming mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
King Primary #FF6600 rgb(255, 102, 0) var(--king-primary)
King Accent 1 #FFFFFF rgb(255, 255, 255) var(--king-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the King brand styles.

:root {
  --king-primary: #FF6600;
  --king-color-2: #FFFFFF;
}

Explore Related Brand Palettes

Compare King with other top brands in our database.

Ram
Cleveland Guardians
Showtime
Primark
Nikon
Red Bull Racing

Frequently Asked Questions

What is the primary HEX color code for King?
The primary color in the King palette is #FF6600. This value is documented here for reference purposes. For official brand implementation, always consult King's own brand guidelines.
Does #FF6600 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #FF6600 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does King use orange as its primary color?
Orange tones are widely associated with vitality in color psychology research. For a brand operating in gaming, this association helps communicate the right emotional signal to global players — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the King color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using King's colors in a way that implies endorsement, affiliation, or commercial association with King may raise trademark concerns. For commercial projects, review King's brand guidelines and, if needed, consult a legal advisor.