Jergens Color Palette
Behind every Jergens interface and product lies this precise Blue color strategy. Examine the technical specifications that maintain brand consistency in beauty.
Jergens Primary
Jergens Accent
The Visual Identity of Jergens
Color Systems & Brand Psychology
Primary Hue
Choosing #003087 as its lead color, Jergens leverages the psychological association between blue tones and trust — an important signal in their industry.
Industry Psychology
Color research in their industry consistently shows that blue hues perform well for conveying trust. By anchoring its identity in this spectrum, Jergens aligns itself with values its global audiences already trust.
Strategic Usage
The real power of Jergens's palette comes from consistent application. When the same blue values are deployed across digital and print media, the repeated exposure builds a color-to-brand memory association in global audiences — a core goal of strategic brand identity design.
UI Design & Application Guide
Thinking of using the Jergens color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Jergens Primary to ensure consistency across all beauty mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Jergens Primary | #003087 | rgb(0, 48, 135) | var(--jergens-primary) |
| Jergens Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--jergens-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Jergens brand styles.
:root {
--jergens-primary: #003087;
--jergens-color-2: #FFFFFF;
}
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