⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Ikea Color Palette

Q: What is the primary HEX color code for Ikea?

The primary color in the Ikea palette is #0051BA. This value is documented here for reference. For official brand use, consult Ikea's own brand guidelines.

Q: Does #0051BA meet WCAG accessibility contrast requirements?

When using #0051BA as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Ikea use blue as its primary color?

Blue tones are associated with trust in color psychology. For a brand in retail, this helps communicate the right signal to everyday shoppers.

Q: Can I use the Ikea color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Ikea may raise trademark concerns — always review Ikea's brand guidelines first.

Behind every Ikea interface and product lies this precise Blue color strategy. Examine the technical specifications that maintain brand consistency in retail.

Ikea Primary

HEX#0051BA

RGB0, 81, 186

Ikea Accent

HEX#FFDA1A

RGB255, 218, 26

The Visual Identity of Ikea

Color Systems & Brand Psychology

Primary Hue

Choosing #0051BA as its lead color, Ikea leverages the psychological association between blue tones and calm authority — an important signal in retail.

Industry Psychology

In retail, Blue tones are frequently chosen to communicate calm authority and trust. Ikea employs this color language deliberately to connect with everyday shoppers on an emotional level before a single word is read.

Strategic Usage

Designers and developers implementing Ikea's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Ikea has built with everyday shoppers through repeated exposure across e-commerce.

UI Design & Application Guide

Thinking of using the Ikea color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #0051BA Primary Brand Color

When using #0051BA as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Ikea Blue as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Ikea Primary to ensure consistency across all retail mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Ikea Primary	#0051BA	rgb(0, 81, 186)	var(--ikea-primary)
Ikea Accent 1	#FFDA1A	rgb(255, 218, 26)	var(--ikea-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Ikea brand styles.


 :root {

   --ikea-primary: #0051BA;
  --ikea-color-2: #FFDA1A;

 }

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Frequently Asked Questions

What is the primary HEX color code for Ikea?

The primary color in the Ikea palette is #0051BA. This value is documented here for reference purposes. For official brand implementation, always consult Ikea's own brand guidelines.

Does #0051BA meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #0051BA as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Ikea use blue as its primary color?

Blue tones are widely associated with calm authority in color psychology research. For a brand operating in retail, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Ikea color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Ikea's colors in a way that implies endorsement, affiliation, or commercial association with Ikea may raise trademark concerns. For commercial projects, review Ikea's brand guidelines and, if needed, consult a legal advisor.