⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Hm Color Palette

The Hm brand owes much of its visual impact to this Red-rooted palette. Discover the hex codes that define one of retail's most recognized identities.

Hm Primary

HEX#E4002B
RGB228, 0, 43

Hm Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Hm

Color Systems & Brand Psychology

Primary Hue

The #E4002B at the core of Hm's palette is not accidental. Red tones consistently test well for excitement in retail, giving the brand a recognisable visual anchor.

Industry Psychology

The psychology behind Hm's red palette is rooted in how everyday shoppers perceive color in retail. Studies on color cognition confirm that red consistently elicits excitement — making it an effective foundation for a brand competing in e-commerce.

Strategic Usage

These color values are design specifications, not decorative choices. Hm's consistency in applying this palette across e-commerce ensures every touchpoint reinforces the same brand message — making excitement an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Hm color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #E4002B Primary Brand Color

When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Hm Red as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Hm Primary to ensure consistency across all retail mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Hm Primary #E4002B rgb(228, 0, 43) var(--hm-primary)
Hm Accent 1 #FFFFFF rgb(255, 255, 255) var(--hm-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Hm brand styles.

:root {
  --hm-primary: #E4002B;
  --hm-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the primary HEX color code for Hm?
The primary color in the Hm palette is #E4002B. This value is documented here for reference purposes. For official brand implementation, always consult Hm's own brand guidelines.
Does #E4002B meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #E4002B as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Hm use red as its primary color?
Red tones are widely associated with urgency in color psychology research. For a brand operating in retail, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Hm color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Hm's colors in a way that implies endorsement, affiliation, or commercial association with Hm may raise trademark concerns. For commercial projects, review Hm's brand guidelines and, if needed, consult a legal advisor.