⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Hersheys Color Palette

Q: What is the primary HEX color code for Hersheys?

The primary color in the Hersheys palette is #7C2529. This value is documented here for reference. For official brand use, consult Hersheys's own brand guidelines.

Q: Does #7C2529 meet WCAG accessibility contrast requirements?

When using #7C2529 as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Hersheys use red as its primary color?

Red tones are associated with passion in color psychology. For a brand in food and beverage, this helps communicate the right signal to everyday shoppers.

Q: Can I use the Hersheys color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Hersheys may raise trademark concerns — always review Hersheys's brand guidelines first.

Explore how Hersheys leverages its distinctive Red palette to stand out in the competitive food landscape. Every shade serves a strategic purpose.

Hersheys Primary

HEX#7C2529

RGB124, 37, 41

Hersheys Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Hersheys

Color Systems & Brand Psychology

Primary Hue

Hersheys builds its visual system around #7C2529. This Red hue was selected to communicate energy — a deliberate signal to everyday shoppers that the brand stands for bold action.

Industry Psychology

The psychology behind Hersheys's red palette is rooted in how everyday shoppers perceive color in food and beverage. Studies on color cognition confirm that red consistently elicits energy — making it an effective foundation for a brand competing in consumer packaging.

Strategic Usage

These color values are design specifications, not decorative choices. Hersheys's consistency in applying this palette across consumer packaging ensures every touchpoint reinforces the same brand message — making energy an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Hersheys color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #7C2529 Primary Brand Color

When using #7C2529 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Hersheys Red as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Hersheys Primary to ensure consistency across all food mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Hersheys Primary	#7C2529	rgb(124, 37, 41)	var(--hersheys-primary)
Hersheys Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--hersheys-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Hersheys brand styles.


 :root {

   --hersheys-primary: #7C2529;
  --hersheys-color-2: #FFFFFF;

 }

Explore Related Brand Palettes

Compare Hersheys with other top brands in our database.

Frequently Asked Questions

What is the primary HEX color code for Hersheys?

The primary color in the Hersheys palette is #7C2529. This value is documented here for reference purposes. For official brand implementation, always consult Hersheys's own brand guidelines.

Does #7C2529 meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #7C2529 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Hersheys use red as its primary color?

Red tones are widely associated with excitement in color psychology research. For a brand operating in food and beverage, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Hersheys color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Hersheys's colors in a way that implies endorsement, affiliation, or commercial association with Hersheys may raise trademark concerns. For commercial projects, review Hersheys's brand guidelines and, if needed, consult a legal advisor.