⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Helly Hansen Color Palette

An in-depth exploration of the Helly Hansen color system. See how this carefully calibrated Red palette drives brand recognition across fashion applications.

Helly Hansen Primary

HEX#E4002B
RGB228, 0, 43

Helly Hansen Accent

HEX#000000
RGB0, 0, 0

The Visual Identity of Helly Hansen

Color Systems & Brand Psychology

Primary Hue

Helly Hansen's primary color #E4002B sits in the red spectrum — a spectrum that design research links to feelings of urgency and excitement among style-conscious consumers.

Industry Psychology

Color research in fashion and lifestyle consistently shows that red hues perform well for conveying urgency. By anchoring its identity in this spectrum, Helly Hansen aligns itself with values its style-conscious consumers already trust.

Strategic Usage

Designers and developers implementing Helly Hansen's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Helly Hansen has built with style-conscious consumers through repeated exposure across retail environments.

UI Design & Application Guide

Thinking of using the Helly Hansen color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #E4002B Primary Brand Color

When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Helly Hansen Red as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Helly Hansen Primary to ensure consistency across all fashion mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Helly Hansen Primary #E4002B rgb(228, 0, 43) var(--helly-hansen-primary)
Helly Hansen Accent 1 #000000 rgb(0, 0, 0) var(--helly-hansen-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Helly Hansen brand styles.

:root {
  --helly-hansen-primary: #E4002B;
  --helly-hansen-color-2: #000000;
}

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Frequently Asked Questions

What is the primary HEX color code for Helly Hansen?
The primary color in the Helly Hansen palette is #E4002B. This value is documented here for reference purposes. For official brand implementation, always consult Helly Hansen's own brand guidelines.
Does #E4002B meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #E4002B as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Helly Hansen use red as its primary color?
Red tones are widely associated with urgency in color psychology research. For a brand operating in fashion and lifestyle, this association helps communicate the right emotional signal to style-conscious consumers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Helly Hansen color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Helly Hansen's colors in a way that implies endorsement, affiliation, or commercial association with Helly Hansen may raise trademark concerns. For commercial projects, review Helly Hansen's brand guidelines and, if needed, consult a legal advisor.