⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Grammarly Color Palette

From primary Green anchors to supporting accents, the Grammarly color system is engineered for clarity across tech touchpoints — digital and physical.

Grammarly Primary

HEX#15C39A
RGB21, 195, 154

Grammarly Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Grammarly

Color Systems & Brand Psychology

Primary Hue

Grammarly's primary color #15C39A sits in the green spectrum — a spectrum that design research links to feelings of health and growth among global software audiences.

Industry Psychology

In the tech sector, Green tones are frequently chosen to communicate health and growth. Grammarly employs this color language deliberately to connect with global software audiences on an emotional level before a single word is read.

Strategic Usage

These color values are design specifications, not decorative choices. Grammarly's consistency in applying this palette across digital products ensures every touchpoint reinforces the same brand message — making health an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Grammarly color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #15C39A Primary Brand Color

When using #15C39A as a background, strict accessibility standards (WCAG) recommend using #111827 for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Grammarly Green as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Grammarly Primary to ensure consistency across all tech mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Grammarly Primary #15C39A rgb(21, 195, 154) var(--grammarly-primary)
Grammarly Accent 1 #FFFFFF rgb(255, 255, 255) var(--grammarly-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Grammarly brand styles.

:root {
  --grammarly-primary: #15C39A;
  --grammarly-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the primary HEX color code for Grammarly?
The primary color in the Grammarly palette is #15C39A. This value is documented here for reference purposes. For official brand implementation, always consult Grammarly's own brand guidelines.
Does #15C39A meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #15C39A as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Grammarly use green as its primary color?
Green tones are widely associated with balance in color psychology research. For a brand operating in the tech sector, this association helps communicate the right emotional signal to global software audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Grammarly color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Grammarly's colors in a way that implies endorsement, affiliation, or commercial association with Grammarly may raise trademark concerns. For commercial projects, review Grammarly's brand guidelines and, if needed, consult a legal advisor.