⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Glu Mobile Color Palette

Glu Mobile selected these Blue values to communicate specific brand attributes across gaming contexts. This guide unpacks the rationale and implementation details.

Glu Mobile Primary

HEX#003087
RGB0, 48, 135

Glu Mobile Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Glu Mobile

Color Systems & Brand Psychology

Primary Hue

Glu Mobile's primary color #003087 sits in the blue spectrum — a spectrum that design research links to feelings of clarity and professionalism among global players.

Industry Psychology

Color research in gaming consistently shows that blue hues perform well for conveying clarity. By anchoring its identity in this spectrum, Glu Mobile aligns itself with values its global players already trust.

Strategic Usage

Consistent deployment of these hex codes across interactive entertainment is what turns a color into a brand asset. Glu Mobile enforces precise color governance so that global players experience the same visual signal whether they encounter the brand online, in print, or in a physical space.

UI Design & Application Guide

Thinking of using the Glu Mobile color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #003087 Primary Brand Color

When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Glu Mobile Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Glu Mobile Primary to ensure consistency across all gaming mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Glu Mobile Primary #003087 rgb(0, 48, 135) var(--glu-mobile-primary)
Glu Mobile Accent 1 #FFFFFF rgb(255, 255, 255) var(--glu-mobile-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Glu Mobile brand styles.

:root {
  --glu-mobile-primary: #003087;
  --glu-mobile-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the primary HEX color code for Glu Mobile?
The primary color in the Glu Mobile palette is #003087. This value is documented here for reference purposes. For official brand implementation, always consult Glu Mobile's own brand guidelines.
Does #003087 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #003087 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Glu Mobile use blue as its primary color?
Blue tones are widely associated with calm authority in color psychology research. For a brand operating in gaming, this association helps communicate the right emotional signal to global players — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Glu Mobile color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Glu Mobile's colors in a way that implies endorsement, affiliation, or commercial association with Glu Mobile may raise trademark concerns. For commercial projects, review Glu Mobile's brand guidelines and, if needed, consult a legal advisor.