⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Fresno State Color Palette

Fresno State selected these Red values to communicate specific brand attributes across university contexts. This guide unpacks the rationale and implementation details.

Fresno State Primary

HEX#C41230
RGB196, 18, 48

Fresno State Accent

HEX#003087
RGB0, 48, 135

The Visual Identity of Fresno State

Color Systems & Brand Psychology

Primary Hue

Choosing #C41230 as its lead color, Fresno State leverages the psychological association between red tones and bold action — an important signal in their industry.

Industry Psychology

The psychology behind Fresno State's red palette is rooted in how global audiences perceive color in their industry. Studies on color cognition confirm that red consistently elicits bold action — making it an effective foundation for a brand competing in digital and print media.

Strategic Usage

Consistent deployment of these hex codes across digital and print media is what turns a color into a brand asset. Fresno State enforces precise color governance so that global audiences experience the same visual signal whether they encounter the brand online, in print, or in a physical space.

UI Design & Application Guide

Thinking of using the Fresno State color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #C41230 Primary Brand Color

When using #C41230 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Fresno State Red as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Fresno State Primary to ensure consistency across all university mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Fresno State Primary #C41230 rgb(196, 18, 48) var(--fresno-state-primary)
Fresno State Accent 1 #003087 rgb(0, 48, 135) var(--fresno-state-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Fresno State brand styles.

:root {
  --fresno-state-primary: #C41230;
  --fresno-state-color-2: #003087;
}

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Frequently Asked Questions

What is the primary HEX color code for Fresno State?
The primary color in the Fresno State palette is #C41230. This value is documented here for reference purposes. For official brand implementation, always consult Fresno State's own brand guidelines.
Does #C41230 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #C41230 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Fresno State use red as its primary color?
Red tones are widely associated with energy in color psychology research. For a brand operating in their industry, this association helps communicate the right emotional signal to global audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Fresno State color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Fresno State's colors in a way that implies endorsement, affiliation, or commercial association with Fresno State may raise trademark concerns. For commercial projects, review Fresno State's brand guidelines and, if needed, consult a legal advisor.