⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Fidelity Color Palette

Q: What is the primary HEX color code for Fidelity?

The primary color in the Fidelity palette is #00703C. This value is documented here for reference. For official brand use, consult Fidelity's own brand guidelines.

Q: Does #00703C meet WCAG accessibility contrast requirements?

When using #00703C as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Fidelity use green as its primary color?

Green tones are associated with growth in color psychology. For a brand in financial services, this helps communicate the right signal to trust-sensitive audiences.

Q: Can I use the Fidelity color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Fidelity may raise trademark concerns — always review Fidelity's brand guidelines first.

The Fidelity palette builds on Green foundations to create instant brand recognition. Learn how these specific hex values shape perception in finance markets.

Fidelity Primary

HEX#00703C

RGB0, 112, 60

Fidelity Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Fidelity

Color Systems & Brand Psychology

Primary Hue

The #00703C at the core of Fidelity's palette is not accidental. Green tones consistently test well for freshness in financial services, giving the brand a recognisable visual anchor.

Industry Psychology

Fidelity operates in financial services where visual trust signals are critical. The choice of green as the dominant palette family plays directly into audience expectations — Green tones are widely associated with freshness and health by trust-sensitive audiences.

Strategic Usage

Designers and developers implementing Fidelity's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Fidelity has built with trust-sensitive audiences through repeated exposure across banking interfaces.

UI Design & Application Guide

Thinking of using the Fidelity color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #00703C Primary Brand Color

When using #00703C as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Fidelity Green as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Fidelity Primary to ensure consistency across all finance mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Fidelity Primary	#00703C	rgb(0, 112, 60)	var(--fidelity-primary)
Fidelity Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--fidelity-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Fidelity brand styles.


 :root {

   --fidelity-primary: #00703C;
  --fidelity-color-2: #FFFFFF;

 }

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Frequently Asked Questions

What is the primary HEX color code for Fidelity?

The primary color in the Fidelity palette is #00703C. This value is documented here for reference purposes. For official brand implementation, always consult Fidelity's own brand guidelines.

Does #00703C meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #00703C as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Fidelity use green as its primary color?

Green tones are widely associated with sustainability in color psychology research. For a brand operating in financial services, this association helps communicate the right emotional signal to trust-sensitive audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Fidelity color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Fidelity's colors in a way that implies endorsement, affiliation, or commercial association with Fidelity may raise trademark concerns. For commercial projects, review Fidelity's brand guidelines and, if needed, consult a legal advisor.