⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Etsy Color Palette

The Etsy brand owes much of its visual impact to this Red-rooted palette. Discover the hex codes that define one of retail's most recognized identities.

Etsy Primary

HEX#F56400
RGB245, 100, 0

Etsy Accent

HEX#000000
RGB0, 0, 0

The Visual Identity of Etsy

Color Systems & Brand Psychology

Primary Hue

Etsy's primary color #F56400 sits in the red spectrum — a spectrum that design research links to feelings of passion and urgency among everyday shoppers.

Industry Psychology

The psychology behind Etsy's red palette is rooted in how everyday shoppers perceive color in retail. Studies on color cognition confirm that red consistently elicits passion — making it an effective foundation for a brand competing in e-commerce.

Strategic Usage

These color values are design specifications, not decorative choices. Etsy's consistency in applying this palette across e-commerce ensures every touchpoint reinforces the same brand message — making passion an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Etsy color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #F56400 Primary Brand Color

When using #F56400 as a background, strict accessibility standards (WCAG) recommend using #111827 for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Etsy Red as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Etsy Primary to ensure consistency across all retail mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Etsy Primary #F56400 rgb(245, 100, 0) var(--etsy-primary)
Etsy Accent 1 #000000 rgb(0, 0, 0) var(--etsy-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Etsy brand styles.

:root {
  --etsy-primary: #F56400;
  --etsy-color-2: #000000;
}

Explore Related Brand Palettes

Compare Etsy with other top brands in our database.

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Baskin Robbins
Notion

Frequently Asked Questions

What is the primary HEX color code for Etsy?
The primary color in the Etsy palette is #F56400. This value is documented here for reference purposes. For official brand implementation, always consult Etsy's own brand guidelines.
Does #F56400 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #F56400 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Etsy use red as its primary color?
Red tones are widely associated with passion in color psychology research. For a brand operating in retail, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Etsy color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Etsy's colors in a way that implies endorsement, affiliation, or commercial association with Etsy may raise trademark concerns. For commercial projects, review Etsy's brand guidelines and, if needed, consult a legal advisor.