⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Edx Color Palette

Decode the Edx visual identity through its signature Blue tones. Analyze how these colors work together to build trust in the tech space.

Edx Primary

HEX#02262B
RGB2, 38, 43

Edx Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Edx

Color Systems & Brand Psychology

Primary Hue

The #02262B at the core of Edx's palette is not accidental. Blue tones consistently test well for calm authority in the tech sector, giving the brand a recognisable visual anchor.

Industry Psychology

Color research in the tech sector consistently shows that blue hues perform well for conveying calm authority. By anchoring its identity in this spectrum, Edx aligns itself with values its global software audiences already trust.

Strategic Usage

Designers and developers implementing Edx's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Edx has built with global software audiences through repeated exposure across digital products.

UI Design & Application Guide

Thinking of using the Edx color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #02262B Primary Brand Color

When using #02262B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Edx Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Edx Primary to ensure consistency across all tech mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Edx Primary #02262B rgb(2, 38, 43) var(--edx-primary)
Edx Accent 1 #FFFFFF rgb(255, 255, 255) var(--edx-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Edx brand styles.

:root {
  --edx-primary: #02262B;
  --edx-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the primary HEX color code for Edx?
The primary color in the Edx palette is #02262B. This value is documented here for reference purposes. For official brand implementation, always consult Edx's own brand guidelines.
Does #02262B meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #02262B as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Edx use blue as its primary color?
Blue tones are widely associated with professionalism in color psychology research. For a brand operating in the tech sector, this association helps communicate the right emotional signal to global software audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Edx color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Edx's colors in a way that implies endorsement, affiliation, or commercial association with Edx may raise trademark concerns. For commercial projects, review Edx's brand guidelines and, if needed, consult a legal advisor.