⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Dominos Color Palette

Q: What is the primary HEX color code for Dominos?

The primary color in the Dominos palette is #006491. This value is documented here for reference. For official brand use, consult Dominos's own brand guidelines.

Q: Does #006491 meet WCAG accessibility contrast requirements?

When using #006491 as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Dominos use blue as its primary color?

Blue tones are associated with trust in color psychology. For a brand in food and beverage, this helps communicate the right signal to everyday shoppers.

Q: Can I use the Dominos color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Dominos may raise trademark concerns — always review Dominos's brand guidelines first.

Explore how Dominos leverages its distinctive Blue palette to stand out in the competitive food landscape. Every shade serves a strategic purpose.

Dominos Primary

HEX#006491

RGB0, 100, 145

Dominos Accent

HEX#E31837

RGB227, 24, 55

Dominos Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Dominos

Color Systems & Brand Psychology

Primary Hue

Choosing #006491 as its lead color, Dominos leverages the psychological association between blue tones and professionalism — an important signal in food and beverage.

Industry Psychology

In food and beverage, Blue tones are frequently chosen to communicate professionalism and reliability. Dominos employs this color language deliberately to connect with everyday shoppers on an emotional level before a single word is read.

Strategic Usage

Designers and developers implementing Dominos's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Dominos has built with everyday shoppers through repeated exposure across consumer packaging.

UI Design & Application Guide

Thinking of using the Dominos color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #006491 Primary Brand Color

When using #006491 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Dominos Blue as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Dominos Primary to ensure consistency across all food mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Dominos Primary	#006491	rgb(0, 100, 145)	var(--dominos-primary)
Dominos Accent 1	#E31837	rgb(227, 24, 55)	var(--dominos-color-2)
Dominos Accent 2	#FFFFFF	rgb(255, 255, 255)	var(--dominos-color-3)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Dominos brand styles.


 :root {

   --dominos-primary: #006491;
  --dominos-color-2: #E31837;
  --dominos-color-3: #FFFFFF;

 }

Explore Related Brand Palettes

Compare Dominos with other top brands in our database.

Frequently Asked Questions

What is the primary HEX color code for Dominos?

The primary color in the Dominos palette is #006491. This value is documented here for reference purposes. For official brand implementation, always consult Dominos's own brand guidelines.

Does #006491 meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #006491 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Dominos use blue as its primary color?

Blue tones are widely associated with clarity in color psychology research. For a brand operating in food and beverage, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Dominos color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Dominos's colors in a way that implies endorsement, affiliation, or commercial association with Dominos may raise trademark concerns. For commercial projects, review Dominos's brand guidelines and, if needed, consult a legal advisor.