⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Dodge Color Palette

Dodge selected these Red values to communicate specific brand attributes across auto contexts. This guide unpacks the rationale and implementation details.

Dodge Primary

HEX#B91122
RGB185, 17, 34

Dodge Accent

HEX#141414
RGB20, 20, 20

The Visual Identity of Dodge

Color Systems & Brand Psychology

Primary Hue

Dodge builds its visual system around #B91122. This Red hue was selected to communicate urgency — a deliberate signal to premium car buyers that the brand stands for excitement.

Industry Psychology

In automotive, Red tones are frequently chosen to communicate urgency and excitement. Dodge employs this color language deliberately to connect with premium car buyers on an emotional level before a single word is read.

Strategic Usage

Consistent deployment of these hex codes across vehicle design is what turns a color into a brand asset. Dodge enforces precise color governance so that premium car buyers experience the same visual signal whether they encounter the brand online, in print, or in a physical space.

UI Design & Application Guide

Thinking of using the Dodge color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #B91122 Primary Brand Color

When using #B91122 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Dodge Red as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Dodge Primary to ensure consistency across all auto mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Dodge Primary #B91122 rgb(185, 17, 34) var(--dodge-primary)
Dodge Accent 1 #141414 rgb(20, 20, 20) var(--dodge-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Dodge brand styles.

:root {
  --dodge-primary: #B91122;
  --dodge-color-2: #141414;
}

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Frequently Asked Questions

What is the primary HEX color code for Dodge?
The primary color in the Dodge palette is #B91122. This value is documented here for reference purposes. For official brand implementation, always consult Dodge's own brand guidelines.
Does #B91122 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #B91122 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Dodge use red as its primary color?
Red tones are widely associated with bold action in color psychology research. For a brand operating in automotive, this association helps communicate the right emotional signal to premium car buyers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Dodge color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Dodge's colors in a way that implies endorsement, affiliation, or commercial association with Dodge may raise trademark concerns. For commercial projects, review Dodge's brand guidelines and, if needed, consult a legal advisor.