Dice Color Palette
Dice selected these Blue values to communicate specific brand attributes across gaming contexts. This guide unpacks the rationale and implementation details.
Dice Primary
Dice Accent
The Visual Identity of Dice
Color Systems & Brand Psychology
Primary Hue
Dice builds its visual system around #003087. This Blue hue was selected to communicate professionalism — a deliberate signal to global players that the brand stands for reliability.
Industry Psychology
The psychology behind Dice's blue palette is rooted in how global players perceive color in gaming. Studies on color cognition confirm that blue consistently elicits professionalism — making it an effective foundation for a brand competing in interactive entertainment.
Strategic Usage
The real power of Dice's palette comes from consistent application. When the same blue values are deployed across interactive entertainment, the repeated exposure builds a color-to-brand memory association in global players — a core goal of strategic brand identity design.
UI Design & Application Guide
Thinking of using the Dice color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Dice Primary to ensure consistency across all gaming mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Dice Primary | #003087 | rgb(0, 48, 135) | var(--dice-primary) |
| Dice Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--dice-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Dice brand styles.
:root {
--dice-primary: #003087;
--dice-color-2: #FFFFFF;
}
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