⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Deliveroo Color Palette

Q: What is the primary HEX color code for Deliveroo?

The primary color in the Deliveroo palette is #00CCBC. This value is documented here for reference. For official brand use, consult Deliveroo's own brand guidelines.

Q: Does #00CCBC meet WCAG accessibility contrast requirements?

When using #00CCBC as a background, dark (#1a1a1a) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Deliveroo use green as its primary color?

Green tones are associated with growth in color psychology. For a brand in food and beverage, this helps communicate the right signal to everyday shoppers.

Q: Can I use the Deliveroo color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Deliveroo may raise trademark concerns — always review Deliveroo's brand guidelines first.

Explore how Deliveroo leverages its distinctive Cyan palette to stand out in the competitive food landscape. Every shade serves a strategic purpose.

Deliveroo Primary

HEX#00CCBC

RGB0, 204, 188

Deliveroo Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Deliveroo

Color Systems & Brand Psychology

Primary Hue

Choosing #00CCBC as its lead color, Deliveroo leverages the psychological association between green tones and health — an important signal in food and beverage.

Industry Psychology

The psychology behind Deliveroo's green palette is rooted in how everyday shoppers perceive color in food and beverage. Studies on color cognition confirm that green consistently elicits health — making it an effective foundation for a brand competing in consumer packaging.

Strategic Usage

These color values are design specifications, not decorative choices. Deliveroo's consistency in applying this palette across consumer packaging ensures every touchpoint reinforces the same brand message — making health an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Deliveroo color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #00CCBC Primary Brand Color

When using #00CCBC as a background, strict accessibility standards (WCAG) recommend using #111827 for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Deliveroo Cyan as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Deliveroo Primary to ensure consistency across all food mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Deliveroo Primary	#00CCBC	rgb(0, 204, 188)	var(--deliveroo-primary)
Deliveroo Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--deliveroo-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Deliveroo brand styles.


 :root {

   --deliveroo-primary: #00CCBC;
  --deliveroo-color-2: #FFFFFF;

 }

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Frequently Asked Questions

What is the primary HEX color code for Deliveroo?

The primary color in the Deliveroo palette is #00CCBC. This value is documented here for reference purposes. For official brand implementation, always consult Deliveroo's own brand guidelines.

Does #00CCBC meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #00CCBC as a background, dark (#1a1a1a) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Deliveroo use green as its primary color?

Green tones are widely associated with balance in color psychology research. For a brand operating in food and beverage, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Deliveroo color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Deliveroo's colors in a way that implies endorsement, affiliation, or commercial association with Deliveroo may raise trademark concerns. For commercial projects, review Deliveroo's brand guidelines and, if needed, consult a legal advisor.