Days Inn Color Palette
Explore how Days Inn leverages its distinctive Blue palette to stand out in the competitive hospitality landscape. Every shade serves a strategic purpose.
Days Inn Primary
Days Inn Accent
The Visual Identity of Days Inn
Color Systems & Brand Psychology
Primary Hue
Days Inn builds its visual system around #003087. This Blue hue was selected to communicate trust — a deliberate signal to global audiences that the brand stands for clarity.
Industry Psychology
The psychology behind Days Inn's blue palette is rooted in how global audiences perceive color in their industry. Studies on color cognition confirm that blue consistently elicits trust — making it an effective foundation for a brand competing in digital and print media.
Strategic Usage
Designers and developers implementing Days Inn's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Days Inn has built with global audiences through repeated exposure across digital and print media.
UI Design & Application Guide
Thinking of using the Days Inn color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Days Inn Primary to ensure consistency across all hospitality mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Days Inn Primary | #003087 | rgb(0, 48, 135) | var(--days-inn-primary) |
| Days Inn Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--days-inn-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Days Inn brand styles.
:root {
--days-inn-primary: #003087;
--days-inn-color-2: #FFFFFF;
}
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