⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Dash Color Palette

The Dash palette builds on Blue foundations to create instant brand recognition. Learn how these specific hex values shape perception in finance markets.

Dash Primary

HEX#008CE7
RGB0, 140, 231

Dash Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Dash

Color Systems & Brand Psychology

Primary Hue

Dash builds its visual system around #008CE7. This Blue hue was selected to communicate professionalism — a deliberate signal to trust-sensitive audiences that the brand stands for reliability.

Industry Psychology

Color research in financial services consistently shows that blue hues perform well for conveying professionalism. By anchoring its identity in this spectrum, Dash aligns itself with values its trust-sensitive audiences already trust.

Strategic Usage

Consistent deployment of these hex codes across banking interfaces is what turns a color into a brand asset. Dash enforces precise color governance so that trust-sensitive audiences experience the same visual signal whether they encounter the brand online, in print, or in a physical space.

UI Design & Application Guide

Thinking of using the Dash color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #008CE7 Primary Brand Color

When using #008CE7 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Dash Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Dash Primary to ensure consistency across all finance mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Dash Primary #008CE7 rgb(0, 140, 231) var(--dash-primary)
Dash Accent 1 #FFFFFF rgb(255, 255, 255) var(--dash-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Dash brand styles.

:root {
  --dash-primary: #008CE7;
  --dash-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the primary HEX color code for Dash?
The primary color in the Dash palette is #008CE7. This value is documented here for reference purposes. For official brand implementation, always consult Dash's own brand guidelines.
Does #008CE7 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #008CE7 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Dash use blue as its primary color?
Blue tones are widely associated with clarity in color psychology research. For a brand operating in financial services, this association helps communicate the right emotional signal to trust-sensitive audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Dash color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Dash's colors in a way that implies endorsement, affiliation, or commercial association with Dash may raise trademark concerns. For commercial projects, review Dash's brand guidelines and, if needed, consult a legal advisor.