⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Dartmouth Color Palette

An in-depth exploration of the Dartmouth color system. See how this carefully calibrated Green palette drives brand recognition across university applications.

Dartmouth Primary

HEX#00693E
RGB0, 105, 62

Dartmouth Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Dartmouth

Color Systems & Brand Psychology

Primary Hue

Dartmouth builds its visual system around #00693E. This Green hue was selected to communicate freshness — a deliberate signal to global audiences that the brand stands for health.

Industry Psychology

Color research in their industry consistently shows that green hues perform well for conveying freshness. By anchoring its identity in this spectrum, Dartmouth aligns itself with values its global audiences already trust.

Strategic Usage

Consistent deployment of these hex codes across digital and print media is what turns a color into a brand asset. Dartmouth enforces precise color governance so that global audiences experience the same visual signal whether they encounter the brand online, in print, or in a physical space.

UI Design & Application Guide

Thinking of using the Dartmouth color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #00693E Primary Brand Color

When using #00693E as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Dartmouth Green as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Dartmouth Primary to ensure consistency across all university mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Dartmouth Primary #00693E rgb(0, 105, 62) var(--dartmouth-primary)
Dartmouth Accent 1 #FFFFFF rgb(255, 255, 255) var(--dartmouth-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Dartmouth brand styles.

:root {
  --dartmouth-primary: #00693E;
  --dartmouth-color-2: #FFFFFF;
}

Explore Related Brand Palettes

Compare Dartmouth with other top brands in our database.

Pagani
Espn
Lexus
Comedy Central
Florida Panthers
Unilever

Frequently Asked Questions

What is the primary HEX color code for Dartmouth?
The primary color in the Dartmouth palette is #00693E. This value is documented here for reference purposes. For official brand implementation, always consult Dartmouth's own brand guidelines.
Does #00693E meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #00693E as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Dartmouth use green as its primary color?
Green tones are widely associated with growth in color psychology research. For a brand operating in their industry, this association helps communicate the right emotional signal to global audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Dartmouth color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Dartmouth's colors in a way that implies endorsement, affiliation, or commercial association with Dartmouth may raise trademark concerns. For commercial projects, review Dartmouth's brand guidelines and, if needed, consult a legal advisor.