⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Chico State Color Palette

From primary Pink anchors to supporting accents, the Chico State color system is engineered for clarity across university touchpoints — digital and physical.

Chico State Primary

HEX#8C1D40
RGB140, 29, 64

Chico State Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Chico State

Color Systems & Brand Psychology

Primary Hue

Chico State builds its visual system around #8C1D40. This Red hue was selected to communicate excitement — a deliberate signal to global audiences that the brand stands for energy.

Industry Psychology

Color research in their industry consistently shows that red hues perform well for conveying excitement. By anchoring its identity in this spectrum, Chico State aligns itself with values its global audiences already trust.

Strategic Usage

Designers and developers implementing Chico State's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Chico State has built with global audiences through repeated exposure across digital and print media.

UI Design & Application Guide

Thinking of using the Chico State color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #8C1D40 Primary Brand Color

When using #8C1D40 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Chico State Pink as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Chico State Primary to ensure consistency across all university mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Chico State Primary #8C1D40 rgb(140, 29, 64) var(--chico-state-primary)
Chico State Accent 1 #FFFFFF rgb(255, 255, 255) var(--chico-state-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Chico State brand styles.

:root {
  --chico-state-primary: #8C1D40;
  --chico-state-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the primary HEX color code for Chico State?
The primary color in the Chico State palette is #8C1D40. This value is documented here for reference purposes. For official brand implementation, always consult Chico State's own brand guidelines.
Does #8C1D40 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #8C1D40 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Chico State use red as its primary color?
Red tones are widely associated with bold action in color psychology research. For a brand operating in their industry, this association helps communicate the right emotional signal to global audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Chico State color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Chico State's colors in a way that implies endorsement, affiliation, or commercial association with Chico State may raise trademark concerns. For commercial projects, review Chico State's brand guidelines and, if needed, consult a legal advisor.