⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Chase Color Palette

Q: What is the primary HEX color code for Chase?

The primary color in the Chase palette is #117ACA. This value is documented here for reference. For official brand use, consult Chase's own brand guidelines.

Q: Does #117ACA meet WCAG accessibility contrast requirements?

When using #117ACA as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Chase use blue as its primary color?

Blue tones are associated with trust in color psychology. For a brand in financial services, this helps communicate the right signal to trust-sensitive audiences.

Q: Can I use the Chase color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Chase may raise trademark concerns — always review Chase's brand guidelines first.

Behind every Chase interface and product lies this precise Blue color strategy. Examine the technical specifications that maintain brand consistency in finance.

Chase Primary

HEX#117ACA

RGB17, 122, 202

Chase Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Chase

Color Systems & Brand Psychology

Primary Hue

Chase's primary color #117ACA sits in the blue spectrum — a spectrum that design research links to feelings of calm authority and trust among trust-sensitive audiences.

Industry Psychology

In financial services, Blue tones are frequently chosen to communicate calm authority and trust. Chase employs this color language deliberately to connect with trust-sensitive audiences on an emotional level before a single word is read.

Strategic Usage

Consistent deployment of these hex codes across banking interfaces is what turns a color into a brand asset. Chase enforces precise color governance so that trust-sensitive audiences experience the same visual signal whether they encounter the brand online, in print, or in a physical space.

UI Design & Application Guide

Thinking of using the Chase color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #117ACA Primary Brand Color

When using #117ACA as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Chase Blue as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Chase Primary to ensure consistency across all finance mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Chase Primary	#117ACA	rgb(17, 122, 202)	var(--chase-primary)
Chase Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--chase-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Chase brand styles.


 :root {

   --chase-primary: #117ACA;
  --chase-color-2: #FFFFFF;

 }

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Frequently Asked Questions

What is the primary HEX color code for Chase?

The primary color in the Chase palette is #117ACA. This value is documented here for reference purposes. For official brand implementation, always consult Chase's own brand guidelines.

Does #117ACA meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #117ACA as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Chase use blue as its primary color?

Blue tones are widely associated with trust in color psychology research. For a brand operating in financial services, this association helps communicate the right emotional signal to trust-sensitive audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Chase color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Chase's colors in a way that implies endorsement, affiliation, or commercial association with Chase may raise trademark concerns. For commercial projects, review Chase's brand guidelines and, if needed, consult a legal advisor.