⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Cathay Pacific Color Palette

Behind every Cathay Pacific interface and product lies this precise Green color strategy. Examine the technical specifications that maintain brand consistency in travel.

Cathay Pacific Primary

HEX#00664F
RGB0, 102, 79

Cathay Pacific Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Cathay Pacific

Color Systems & Brand Psychology

Primary Hue

Cathay Pacific builds its visual system around #00664F. This Green hue was selected to communicate health — a deliberate signal to global travellers that the brand stands for growth.

Industry Psychology

In travel and hospitality, Green tones are frequently chosen to communicate health and growth. Cathay Pacific employs this color language deliberately to connect with global travellers on an emotional level before a single word is read.

Strategic Usage

Designers and developers implementing Cathay Pacific's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Cathay Pacific has built with global travellers through repeated exposure across booking platforms.

UI Design & Application Guide

Thinking of using the Cathay Pacific color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #00664F Primary Brand Color

When using #00664F as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Cathay Pacific Green as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Cathay Pacific Primary to ensure consistency across all travel mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Cathay Pacific Primary #00664F rgb(0, 102, 79) var(--cathay-pacific-primary)
Cathay Pacific Accent 1 #FFFFFF rgb(255, 255, 255) var(--cathay-pacific-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Cathay Pacific brand styles.

:root {
  --cathay-pacific-primary: #00664F;
  --cathay-pacific-color-2: #FFFFFF;
}

Explore Related Brand Palettes

Compare Cathay Pacific with other top brands in our database.

Pagani
Hgtv
Macys
Brighton
Minnesota Twins
Tlc

Frequently Asked Questions

What is the primary HEX color code for Cathay Pacific?
The primary color in the Cathay Pacific palette is #00664F. This value is documented here for reference purposes. For official brand implementation, always consult Cathay Pacific's own brand guidelines.
Does #00664F meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #00664F as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Cathay Pacific use green as its primary color?
Green tones are widely associated with growth in color psychology research. For a brand operating in travel and hospitality, this association helps communicate the right emotional signal to global travellers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Cathay Pacific color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Cathay Pacific's colors in a way that implies endorsement, affiliation, or commercial association with Cathay Pacific may raise trademark concerns. For commercial projects, review Cathay Pacific's brand guidelines and, if needed, consult a legal advisor.