⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Burlington Color Palette

The Burlington palette builds on Red foundations to create instant brand recognition. Learn how these specific hex values shape perception in retail markets.

Burlington Primary

HEX#E4002B
RGB228, 0, 43

Burlington Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Burlington

Color Systems & Brand Psychology

Primary Hue

Choosing #E4002B as its lead color, Burlington leverages the psychological association between red tones and excitement — an important signal in retail.

Industry Psychology

Color research in retail consistently shows that red hues perform well for conveying excitement. By anchoring its identity in this spectrum, Burlington aligns itself with values its everyday shoppers already trust.

Strategic Usage

Designers and developers implementing Burlington's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Burlington has built with everyday shoppers through repeated exposure across e-commerce.

UI Design & Application Guide

Thinking of using the Burlington color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #E4002B Primary Brand Color

When using #E4002B as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Burlington Red as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Burlington Primary to ensure consistency across all retail mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Burlington Primary #E4002B rgb(228, 0, 43) var(--burlington-primary)
Burlington Accent 1 #FFFFFF rgb(255, 255, 255) var(--burlington-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Burlington brand styles.

:root {
  --burlington-primary: #E4002B;
  --burlington-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the primary HEX color code for Burlington?
The primary color in the Burlington palette is #E4002B. This value is documented here for reference purposes. For official brand implementation, always consult Burlington's own brand guidelines.
Does #E4002B meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #E4002B as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Burlington use red as its primary color?
Red tones are widely associated with bold action in color psychology research. For a brand operating in retail, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Burlington color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Burlington's colors in a way that implies endorsement, affiliation, or commercial association with Burlington may raise trademark concerns. For commercial projects, review Burlington's brand guidelines and, if needed, consult a legal advisor.