Boehringer Color Palette
The Boehringer brand owes much of its visual impact to this Blue-rooted palette. Discover the hex codes that define one of pharma's most recognized identities.
Boehringer Primary
Boehringer Accent
The Visual Identity of Boehringer
Color Systems & Brand Psychology
Primary Hue
Choosing #003087 as its lead color, Boehringer leverages the psychological association between blue tones and reliability — an important signal in their industry.
Industry Psychology
Boehringer operates in their industry where visual trust signals are critical. The choice of blue as the dominant palette family plays directly into audience expectations — Blue tones are widely associated with reliability and calm authority by global audiences.
Strategic Usage
The real power of Boehringer's palette comes from consistent application. When the same blue values are deployed across digital and print media, the repeated exposure builds a color-to-brand memory association in global audiences — a core goal of strategic brand identity design.
UI Design & Application Guide
Thinking of using the Boehringer color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Boehringer Primary to ensure consistency across all pharma mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Boehringer Primary | #003087 | rgb(0, 48, 135) | var(--boehringer-primary) |
| Boehringer Accent 1 | #FFFFFF | rgb(255, 255, 255) | var(--boehringer-color-2) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Boehringer brand styles.
:root {
--boehringer-primary: #003087;
--boehringer-color-2: #FFFFFF;
}
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