⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Bentley Color Palette

Decode the Bentley visual identity through its signature Green tones. Analyze how these colors work together to build trust in the auto space.

Bentley Primary

HEX#00563F
RGB0, 86, 63

Bentley Accent

HEX#000000
RGB0, 0, 0

The Visual Identity of Bentley

Color Systems & Brand Psychology

Primary Hue

The #00563F at the core of Bentley's palette is not accidental. Green tones consistently test well for growth in automotive, giving the brand a recognisable visual anchor.

Industry Psychology

Bentley operates in automotive where visual trust signals are critical. The choice of green as the dominant palette family plays directly into audience expectations — Green tones are widely associated with growth and sustainability by premium car buyers.

Strategic Usage

Consistent deployment of these hex codes across vehicle design is what turns a color into a brand asset. Bentley enforces precise color governance so that premium car buyers experience the same visual signal whether they encounter the brand online, in print, or in a physical space.

UI Design & Application Guide

Thinking of using the Bentley color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #00563F Primary Brand Color

When using #00563F as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Bentley Green as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Bentley Primary to ensure consistency across all auto mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Bentley Primary #00563F rgb(0, 86, 63) var(--bentley-primary)
Bentley Accent 1 #000000 rgb(0, 0, 0) var(--bentley-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Bentley brand styles.

:root {
  --bentley-primary: #00563F;
  --bentley-color-2: #000000;
}

Explore Related Brand Palettes

Compare Bentley with other top brands in our database.

Hikma
Bologna
Liberty Mutual
Etihad
Polygon
Best Western

Frequently Asked Questions

What is the primary HEX color code for Bentley?
The primary color in the Bentley palette is #00563F. This value is documented here for reference purposes. For official brand implementation, always consult Bentley's own brand guidelines.
Does #00563F meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #00563F as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Bentley use green as its primary color?
Green tones are widely associated with growth in color psychology research. For a brand operating in automotive, this association helps communicate the right emotional signal to premium car buyers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Bentley color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Bentley's colors in a way that implies endorsement, affiliation, or commercial association with Bentley may raise trademark concerns. For commercial projects, review Bentley's brand guidelines and, if needed, consult a legal advisor.