⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Bape Color Palette

From primary Green anchors to supporting accents, the Bape color system is engineered for clarity across fashion touchpoints — digital and physical.

Bape Primary

HEX#00703C
RGB0, 112, 60

Bape Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Bape

Color Systems & Brand Psychology

Primary Hue

The #00703C at the core of Bape's palette is not accidental. Green tones consistently test well for balance in fashion and lifestyle, giving the brand a recognisable visual anchor.

Industry Psychology

The psychology behind Bape's green palette is rooted in how style-conscious consumers perceive color in fashion and lifestyle. Studies on color cognition confirm that green consistently elicits balance — making it an effective foundation for a brand competing in retail environments.

Strategic Usage

Consistent deployment of these hex codes across retail environments is what turns a color into a brand asset. Bape enforces precise color governance so that style-conscious consumers experience the same visual signal whether they encounter the brand online, in print, or in a physical space.

UI Design & Application Guide

Thinking of using the Bape color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #00703C Primary Brand Color

When using #00703C as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Bape Green as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Bape Primary to ensure consistency across all fashion mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Bape Primary #00703C rgb(0, 112, 60) var(--bape-primary)
Bape Accent 1 #FFFFFF rgb(255, 255, 255) var(--bape-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Bape brand styles.

:root {
  --bape-primary: #00703C;
  --bape-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the primary HEX color code for Bape?
The primary color in the Bape palette is #00703C. This value is documented here for reference purposes. For official brand implementation, always consult Bape's own brand guidelines.
Does #00703C meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #00703C as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Bape use green as its primary color?
Green tones are widely associated with balance in color psychology research. For a brand operating in fashion and lifestyle, this association helps communicate the right emotional signal to style-conscious consumers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Bape color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Bape's colors in a way that implies endorsement, affiliation, or commercial association with Bape may raise trademark concerns. For commercial projects, review Bape's brand guidelines and, if needed, consult a legal advisor.