⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Aws Color Palette

Q: What is the primary HEX color code for Aws?

The primary color in the Aws palette is #FF9900. This value is documented here for reference. For official brand use, consult Aws's own brand guidelines.

Q: Does #FF9900 meet WCAG accessibility contrast requirements?

When using #FF9900 as a background, dark (#1a1a1a) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Aws use orange as its primary color?

Orange tones are associated with enthusiasm in color psychology. For a brand in the tech sector, this helps communicate the right signal to global software audiences.

Q: Can I use the Aws color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Aws may raise trademark concerns — always review Aws's brand guidelines first.

The Aws brand owes much of its visual impact to this Red-rooted palette. Discover the hex codes that define one of tech's most recognized identities.

Aws Primary

HEX#FF9900

RGB255, 153, 0

Aws Accent

HEX#232F3E

RGB35, 47, 62

The Visual Identity of Aws

Color Systems & Brand Psychology

Primary Hue

Aws builds its visual system around #FF9900. This Orange hue was selected to communicate innovation — a deliberate signal to global software audiences that the brand stands for appetite.

Industry Psychology

Aws operates in the tech sector where visual trust signals are critical. The choice of orange as the dominant palette family plays directly into audience expectations — Orange tones are widely associated with innovation and appetite by global software audiences.

Strategic Usage

Designers and developers implementing Aws's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Aws has built with global software audiences through repeated exposure across digital products.

UI Design & Application Guide

Thinking of using the Aws color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #FF9900 Primary Brand Color

When using #FF9900 as a background, strict accessibility standards (WCAG) recommend using #111827 for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Aws Red as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Aws Primary to ensure consistency across all tech mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Aws Primary	#FF9900	rgb(255, 153, 0)	var(--aws-primary)
Aws Accent 1	#232F3E	rgb(35, 47, 62)	var(--aws-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Aws brand styles.


 :root {

   --aws-primary: #FF9900;
  --aws-color-2: #232F3E;

 }

Explore Related Brand Palettes

Compare Aws with other top brands in our database.

Frequently Asked Questions

What is the primary HEX color code for Aws?

The primary color in the Aws palette is #FF9900. This value is documented here for reference purposes. For official brand implementation, always consult Aws's own brand guidelines.

Does #FF9900 meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #FF9900 as a background, dark (#1a1a1a) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Aws use orange as its primary color?

Orange tones are widely associated with vitality in color psychology research. For a brand operating in the tech sector, this association helps communicate the right emotional signal to global software audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Aws color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Aws's colors in a way that implies endorsement, affiliation, or commercial association with Aws may raise trademark concerns. For commercial projects, review Aws's brand guidelines and, if needed, consult a legal advisor.