⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Aveeno Color Palette

The Aveeno palette builds on Green foundations to create instant brand recognition. Learn how these specific hex values shape perception in beauty markets.

Aveeno Primary

HEX#00703C
RGB0, 112, 60

Aveeno Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Aveeno

Color Systems & Brand Psychology

Primary Hue

Aveeno's primary color #00703C sits in the green spectrum — a spectrum that design research links to feelings of health and growth among global audiences.

Industry Psychology

Color research in their industry consistently shows that green hues perform well for conveying health. By anchoring its identity in this spectrum, Aveeno aligns itself with values its global audiences already trust.

Strategic Usage

The real power of Aveeno's palette comes from consistent application. When the same green values are deployed across digital and print media, the repeated exposure builds a color-to-brand memory association in global audiences — a core goal of strategic brand identity design.

UI Design & Application Guide

Thinking of using the Aveeno color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #00703C Primary Brand Color

When using #00703C as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Aveeno Green as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Aveeno Primary to ensure consistency across all beauty mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Aveeno Primary #00703C rgb(0, 112, 60) var(--aveeno-primary)
Aveeno Accent 1 #FFFFFF rgb(255, 255, 255) var(--aveeno-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Aveeno brand styles.

:root {
  --aveeno-primary: #00703C;
  --aveeno-color-2: #FFFFFF;
}

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Frequently Asked Questions

What is the primary HEX color code for Aveeno?
The primary color in the Aveeno palette is #00703C. This value is documented here for reference purposes. For official brand implementation, always consult Aveeno's own brand guidelines.
Does #00703C meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #00703C as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Aveeno use green as its primary color?
Green tones are widely associated with sustainability in color psychology research. For a brand operating in their industry, this association helps communicate the right emotional signal to global audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Aveeno color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Aveeno's colors in a way that implies endorsement, affiliation, or commercial association with Aveeno may raise trademark concerns. For commercial projects, review Aveeno's brand guidelines and, if needed, consult a legal advisor.