⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Atlus Color Palette

Q: What is the primary HEX color code for Atlus?

The primary color in the Atlus palette is #000000. This value is documented here for reference. For official brand use, consult Atlus's own brand guidelines.

Q: Does #000000 meet WCAG accessibility contrast requirements?

When using #000000 as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Atlus use black as its primary color?

Black tones are associated with elegance in color psychology. For a brand in gaming, this helps communicate the right signal to global players.

Q: Can I use the Atlus color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Atlus may raise trademark concerns — always review Atlus's brand guidelines first.

Atlus selected these Black values to communicate specific brand attributes across gaming contexts. This guide unpacks the rationale and implementation details.

Atlus Primary

HEX#000000

RGB0, 0, 0

Atlus Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Atlus

Color Systems & Brand Psychology

Primary Hue

Choosing #000000 as its lead color, Atlus leverages the psychological association between black tones and exclusivity — an important signal in gaming.

Industry Psychology

Color research in gaming consistently shows that black hues perform well for conveying exclusivity. By anchoring its identity in this spectrum, Atlus aligns itself with values its global players already trust.

Strategic Usage

These color values are design specifications, not decorative choices. Atlus's consistency in applying this palette across interactive entertainment ensures every touchpoint reinforces the same brand message — making exclusivity an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Atlus color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #000000 Primary Brand Color

When using #000000 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Atlus Black as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Atlus Primary to ensure consistency across all gaming mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Atlus Primary	#000000	rgb(0, 0, 0)	var(--atlus-primary)
Atlus Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--atlus-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Atlus brand styles.


 :root {

   --atlus-primary: #000000;
  --atlus-color-2: #FFFFFF;

 }

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Frequently Asked Questions

What is the primary HEX color code for Atlus?

The primary color in the Atlus palette is #000000. This value is documented here for reference purposes. For official brand implementation, always consult Atlus's own brand guidelines.

Does #000000 meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #000000 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Atlus use black as its primary color?

Black tones are widely associated with prestige in color psychology research. For a brand operating in gaming, this association helps communicate the right emotional signal to global players — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Atlus color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Atlus's colors in a way that implies endorsement, affiliation, or commercial association with Atlus may raise trademark concerns. For commercial projects, review Atlus's brand guidelines and, if needed, consult a legal advisor.