⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Atlassian Color Palette

Q: What is the primary HEX color code for Atlassian?

The primary color in the Atlassian palette is #0052CC. This value is documented here for reference. For official brand use, consult Atlassian's own brand guidelines.

Q: Does #0052CC meet WCAG accessibility contrast requirements?

When using #0052CC as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Atlassian use blue as its primary color?

Blue tones are associated with trust in color psychology. For a brand in the tech sector, this helps communicate the right signal to global software audiences.

Q: Can I use the Atlassian color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Atlassian may raise trademark concerns — always review Atlassian's brand guidelines first.

Behind every Atlassian interface and product lies this precise Blue color strategy. Examine the technical specifications that maintain brand consistency in tech.

Atlassian Primary

HEX#0052CC

RGB0, 82, 204

Atlassian Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Atlassian

Color Systems & Brand Psychology

Primary Hue

Atlassian builds its visual system around #0052CC. This Blue hue was selected to communicate reliability — a deliberate signal to global software audiences that the brand stands for calm authority.

Industry Psychology

Color research in the tech sector consistently shows that blue hues perform well for conveying reliability. By anchoring its identity in this spectrum, Atlassian aligns itself with values its global software audiences already trust.

Strategic Usage

Consistent deployment of these hex codes across digital products is what turns a color into a brand asset. Atlassian enforces precise color governance so that global software audiences experience the same visual signal whether they encounter the brand online, in print, or in a physical space.

UI Design & Application Guide

Thinking of using the Atlassian color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #0052CC Primary Brand Color

When using #0052CC as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Atlassian Blue as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Atlassian Primary to ensure consistency across all tech mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Atlassian Primary	#0052CC	rgb(0, 82, 204)	var(--atlassian-primary)
Atlassian Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--atlassian-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Atlassian brand styles.


 :root {

   --atlassian-primary: #0052CC;
  --atlassian-color-2: #FFFFFF;

 }

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Frequently Asked Questions

What is the primary HEX color code for Atlassian?

The primary color in the Atlassian palette is #0052CC. This value is documented here for reference purposes. For official brand implementation, always consult Atlassian's own brand guidelines.

Does #0052CC meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #0052CC as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Atlassian use blue as its primary color?

Blue tones are widely associated with calm authority in color psychology research. For a brand operating in the tech sector, this association helps communicate the right emotional signal to global software audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Atlassian color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Atlassian's colors in a way that implies endorsement, affiliation, or commercial association with Atlassian may raise trademark concerns. For commercial projects, review Atlassian's brand guidelines and, if needed, consult a legal advisor.