⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Atalanta Color Palette

An in-depth exploration of the Atalanta color system. See how this carefully calibrated Blue palette drives brand recognition across soccer applications.

Atalanta Primary

HEX#1B5299
RGB27, 82, 153

Atalanta Accent

HEX#000000
RGB0, 0, 0

The Visual Identity of Atalanta

Color Systems & Brand Psychology

Primary Hue

Choosing #1B5299 as its lead color, Atalanta leverages the psychological association between blue tones and clarity — an important signal in their industry.

Industry Psychology

The psychology behind Atalanta's blue palette is rooted in how global audiences perceive color in their industry. Studies on color cognition confirm that blue consistently elicits clarity — making it an effective foundation for a brand competing in digital and print media.

Strategic Usage

These color values are design specifications, not decorative choices. Atalanta's consistency in applying this palette across digital and print media ensures every touchpoint reinforces the same brand message — making clarity an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Atalanta color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #1B5299 Primary Brand Color

When using #1B5299 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Atalanta Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Atalanta Primary to ensure consistency across all soccer mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Atalanta Primary #1B5299 rgb(27, 82, 153) var(--atalanta-primary)
Atalanta Accent 1 #000000 rgb(0, 0, 0) var(--atalanta-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Atalanta brand styles.

:root {
  --atalanta-primary: #1B5299;
  --atalanta-color-2: #000000;
}

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Frequently Asked Questions

What is the primary HEX color code for Atalanta?
The primary color in the Atalanta palette is #1B5299. This value is documented here for reference purposes. For official brand implementation, always consult Atalanta's own brand guidelines.
Does #1B5299 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #1B5299 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Atalanta use blue as its primary color?
Blue tones are widely associated with professionalism in color psychology research. For a brand operating in their industry, this association helps communicate the right emotional signal to global audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Atalanta color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Atalanta's colors in a way that implies endorsement, affiliation, or commercial association with Atalanta may raise trademark concerns. For commercial projects, review Atalanta's brand guidelines and, if needed, consult a legal advisor.