⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Astrazeneca Color Palette

Q: What is the primary HEX color code for Astrazeneca?

The primary color in the Astrazeneca palette is #7C2855. This value is documented here for reference. For official brand use, consult Astrazeneca's own brand guidelines.

Q: Does #7C2855 meet WCAG accessibility contrast requirements?

When using #7C2855 as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Astrazeneca use red as its primary color?

Red tones are associated with passion in color psychology. For a brand in their industry, this helps communicate the right signal to global audiences.

Q: Can I use the Astrazeneca color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Astrazeneca may raise trademark concerns — always review Astrazeneca's brand guidelines first.

Decode the Astrazeneca visual identity through its signature Pink tones. Analyze how these colors work together to build trust in the pharma space.

Astrazeneca Primary

HEX#7C2855

RGB124, 40, 85

Astrazeneca Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Astrazeneca

Color Systems & Brand Psychology

Primary Hue

The #7C2855 at the core of Astrazeneca's palette is not accidental. Red tones consistently test well for urgency in their industry, giving the brand a recognisable visual anchor.

Industry Psychology

In their industry, Red tones are frequently chosen to communicate urgency and excitement. Astrazeneca employs this color language deliberately to connect with global audiences on an emotional level before a single word is read.

Strategic Usage

Designers and developers implementing Astrazeneca's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Astrazeneca has built with global audiences through repeated exposure across digital and print media.

UI Design & Application Guide

Thinking of using the Astrazeneca color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #7C2855 Primary Brand Color

When using #7C2855 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Astrazeneca Pink as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Astrazeneca Primary to ensure consistency across all pharma mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Astrazeneca Primary	#7C2855	rgb(124, 40, 85)	var(--astrazeneca-primary)
Astrazeneca Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--astrazeneca-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Astrazeneca brand styles.


 :root {

   --astrazeneca-primary: #7C2855;
  --astrazeneca-color-2: #FFFFFF;

 }

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Frequently Asked Questions

What is the primary HEX color code for Astrazeneca?

The primary color in the Astrazeneca palette is #7C2855. This value is documented here for reference purposes. For official brand implementation, always consult Astrazeneca's own brand guidelines.

Does #7C2855 meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #7C2855 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Astrazeneca use red as its primary color?

Red tones are widely associated with excitement in color psychology research. For a brand operating in their industry, this association helps communicate the right emotional signal to global audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Astrazeneca color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Astrazeneca's colors in a way that implies endorsement, affiliation, or commercial association with Astrazeneca may raise trademark concerns. For commercial projects, review Astrazeneca's brand guidelines and, if needed, consult a legal advisor.