⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Aston Martin Color Palette

Aston Martin selected these Green values to communicate specific brand attributes across auto contexts. This guide unpacks the rationale and implementation details.

Aston Martin Primary

HEX#00563F
RGB0, 86, 63

Aston Martin Accent

HEX#000000
RGB0, 0, 0

The Visual Identity of Aston Martin

Color Systems & Brand Psychology

Primary Hue

Aston Martin's primary color #00563F sits in the green spectrum — a spectrum that design research links to feelings of health and growth among premium car buyers.

Industry Psychology

Color research in automotive consistently shows that green hues perform well for conveying health. By anchoring its identity in this spectrum, Aston Martin aligns itself with values its premium car buyers already trust.

Strategic Usage

These color values are design specifications, not decorative choices. Aston Martin's consistency in applying this palette across vehicle design ensures every touchpoint reinforces the same brand message — making health an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Aston Martin color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #00563F Primary Brand Color

When using #00563F as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Aston Martin Green as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Aston Martin Primary to ensure consistency across all auto mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Aston Martin Primary #00563F rgb(0, 86, 63) var(--aston-martin-primary)
Aston Martin Accent 1 #000000 rgb(0, 0, 0) var(--aston-martin-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Aston Martin brand styles.

:root {
  --aston-martin-primary: #00563F;
  --aston-martin-color-2: #000000;
}

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Frequently Asked Questions

What is the primary HEX color code for Aston Martin?
The primary color in the Aston Martin palette is #00563F. This value is documented here for reference purposes. For official brand implementation, always consult Aston Martin's own brand guidelines.
Does #00563F meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #00563F as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Aston Martin use green as its primary color?
Green tones are widely associated with sustainability in color psychology research. For a brand operating in automotive, this association helps communicate the right emotional signal to premium car buyers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Aston Martin color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Aston Martin's colors in a way that implies endorsement, affiliation, or commercial association with Aston Martin may raise trademark concerns. For commercial projects, review Aston Martin's brand guidelines and, if needed, consult a legal advisor.