⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Asana Color Palette

The Asana palette builds on Pink foundations to create instant brand recognition. Learn how these specific hex values shape perception in tech markets.

Asana Primary

HEX#F06A6A
RGB240, 106, 106

Asana Accent

HEX#FCBD01
RGB252, 189, 1

Asana Accent

HEX#273347
RGB39, 51, 71

The Visual Identity of Asana

Color Systems & Brand Psychology

Primary Hue

Asana's primary color #F06A6A sits in the orange spectrum — a spectrum that design research links to feelings of innovation and appetite among global software audiences.

Industry Psychology

The psychology behind Asana's orange palette is rooted in how global software audiences perceive color in the tech sector. Studies on color cognition confirm that orange consistently elicits innovation — making it an effective foundation for a brand competing in digital products.

Strategic Usage

The real power of Asana's palette comes from consistent application. When the same orange values are deployed across digital products, the repeated exposure builds a color-to-brand memory association in global software audiences — a core goal of strategic brand identity design.

UI Design & Application Guide

Thinking of using the Asana color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #F06A6A Primary Brand Color

When using #F06A6A as a background, strict accessibility standards (WCAG) recommend using #111827 for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Asana Pink as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Asana Primary to ensure consistency across all tech mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Asana Primary #F06A6A rgb(240, 106, 106) var(--asana-primary)
Asana Accent 1 #FCBD01 rgb(252, 189, 1) var(--asana-color-2)
Asana Accent 2 #273347 rgb(39, 51, 71) var(--asana-color-3)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Asana brand styles.

:root {
  --asana-primary: #F06A6A;
  --asana-color-2: #FCBD01;
  --asana-color-3: #273347;
}

Explore Related Brand Palettes

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Banana Republic
Bodyarmor
Super 8
Newegg
Turn 10
Emory University

Frequently Asked Questions

What is the primary HEX color code for Asana?
The primary color in the Asana palette is #F06A6A. This value is documented here for reference purposes. For official brand implementation, always consult Asana's own brand guidelines.
Does #F06A6A meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #F06A6A as a background, dark (#1a1a1a) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Asana use orange as its primary color?
Orange tones are widely associated with friendliness in color psychology research. For a brand operating in the tech sector, this association helps communicate the right emotional signal to global software audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Asana color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Asana's colors in a way that implies endorsement, affiliation, or commercial association with Asana may raise trademark concerns. For commercial projects, review Asana's brand guidelines and, if needed, consult a legal advisor.