Arsenal Color Palette
The Arsenal palette builds on Red foundations to create instant brand recognition. Learn how these specific hex values shape perception in sports markets.
Arsenal Primary
Arsenal Accent
Arsenal Accent
The Visual Identity of Arsenal
Color Systems & Brand Psychology
Primary Hue
Choosing #EF0107 as its lead color, Arsenal leverages the psychological association between red tones and excitement — an important signal in sports and athletics.
Industry Psychology
The psychology behind Arsenal's red palette is rooted in how fans and athletes perceive color in sports and athletics. Studies on color cognition confirm that red consistently elicits excitement — making it an effective foundation for a brand competing in performance gear.
Strategic Usage
These color values are design specifications, not decorative choices. Arsenal's consistency in applying this palette across performance gear ensures every touchpoint reinforces the same brand message — making excitement an immediately recognisable quality of the brand.
UI Design & Application Guide
Thinking of using the Arsenal color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.
When using #EF0107 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.
Arsenal Primary to ensure consistency across all sports mockups.
Technical Color Data Table
For developers and designers, accuracy is non-negotiable. Below are the precise conversions.
| Color Name | HEX Code | RGB Values | CSS Variable |
|---|---|---|---|
| Arsenal Primary | #EF0107 | rgb(239, 1, 7) | var(--arsenal-primary) |
| Arsenal Accent 1 | #063672 | rgb(6, 54, 114) | var(--arsenal-color-2) |
| Arsenal Accent 2 | #FFFFFF | rgb(255, 255, 255) | var(--arsenal-color-3) |
CSS Implementation
Copy this CSS snippet to your :root to instantly implement the Arsenal brand styles.
:root {
--arsenal-primary: #EF0107;
--arsenal-color-2: #063672;
--arsenal-color-3: #FFFFFF;
}
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