⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Anthem Color Palette

Q: What is the primary HEX color code for Anthem?

The primary color in the Anthem palette is #003087. This value is documented here for reference. For official brand use, consult Anthem's own brand guidelines.

Q: Does #003087 meet WCAG accessibility contrast requirements?

When using #003087 as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Anthem use blue as its primary color?

Blue tones are associated with trust in color psychology. For a brand in their industry, this helps communicate the right signal to global audiences.

Q: Can I use the Anthem color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Anthem may raise trademark concerns — always review Anthem's brand guidelines first.

Anthem selected these Blue values to communicate specific brand attributes across healthcare contexts. This guide unpacks the rationale and implementation details.

Anthem Primary

HEX#003087

RGB0, 48, 135

Anthem Accent

HEX#FFFFFF

RGB255, 255, 255

The Visual Identity of Anthem

Color Systems & Brand Psychology

Primary Hue

Anthem's primary color #003087 sits in the blue spectrum — a spectrum that design research links to feelings of reliability and calm authority among global audiences.

Industry Psychology

In their industry, Blue tones are frequently chosen to communicate reliability and calm authority. Anthem employs this color language deliberately to connect with global audiences on an emotional level before a single word is read.

Strategic Usage

Designers and developers implementing Anthem's colors should treat these hex codes as exact specifications. Color drift — even subtle shifts in value — weakens the recognition cues that Anthem has built with global audiences through repeated exposure across digital and print media.

UI Design & Application Guide

Thinking of using the Anthem color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #003087 Primary Brand Color

When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Anthem Blue as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Anthem Primary to ensure consistency across all healthcare mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Anthem Primary	#003087	rgb(0, 48, 135)	var(--anthem-primary)
Anthem Accent 1	#FFFFFF	rgb(255, 255, 255)	var(--anthem-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Anthem brand styles.


 :root {

   --anthem-primary: #003087;
  --anthem-color-2: #FFFFFF;

 }

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Frequently Asked Questions

What is the primary HEX color code for Anthem?

The primary color in the Anthem palette is #003087. This value is documented here for reference purposes. For official brand implementation, always consult Anthem's own brand guidelines.

Does #003087 meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #003087 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Anthem use blue as its primary color?

Blue tones are widely associated with clarity in color psychology research. For a brand operating in their industry, this association helps communicate the right emotional signal to global audiences — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Anthem color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Anthem's colors in a way that implies endorsement, affiliation, or commercial association with Anthem may raise trademark concerns. For commercial projects, review Anthem's brand guidelines and, if needed, consult a legal advisor.