⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Ana Color Palette

From primary Blue anchors to supporting accents, the Ana color system is engineered for clarity across travel touchpoints — digital and physical.

Ana Primary

HEX#003087
RGB0, 48, 135

Ana Accent

HEX#FFFFFF
RGB255, 255, 255

The Visual Identity of Ana

Color Systems & Brand Psychology

Primary Hue

Ana's primary color #003087 sits in the blue spectrum — a spectrum that design research links to feelings of calm authority and trust among global travellers.

Industry Psychology

Color research in travel and hospitality consistently shows that blue hues perform well for conveying calm authority. By anchoring its identity in this spectrum, Ana aligns itself with values its global travellers already trust.

Strategic Usage

These color values are design specifications, not decorative choices. Ana's consistency in applying this palette across booking platforms ensures every touchpoint reinforces the same brand message — making calm authority an immediately recognisable quality of the brand.

UI Design & Application Guide

Thinking of using the Ana color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #003087 Primary Brand Color

When using #003087 as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Ana Blue as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Ana Primary to ensure consistency across all travel mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Ana Primary #003087 rgb(0, 48, 135) var(--ana-primary)
Ana Accent 1 #FFFFFF rgb(255, 255, 255) var(--ana-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Ana brand styles.

:root {
  --ana-primary: #003087;
  --ana-color-2: #FFFFFF;
}

Explore Related Brand Palettes

Compare Ana with other top brands in our database.

San Pellegrino
Docker
Lazio
Polkadot
Loreal
Washington Capitals

Frequently Asked Questions

What is the primary HEX color code for Ana?
The primary color in the Ana palette is #003087. This value is documented here for reference purposes. For official brand implementation, always consult Ana's own brand guidelines.
Does #003087 meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #003087 as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Ana use blue as its primary color?
Blue tones are widely associated with calm authority in color psychology research. For a brand operating in travel and hospitality, this association helps communicate the right emotional signal to global travellers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Ana color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Ana's colors in a way that implies endorsement, affiliation, or commercial association with Ana may raise trademark concerns. For commercial projects, review Ana's brand guidelines and, if needed, consult a legal advisor.