⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Amp Color Palette

From primary Green anchors to supporting accents, the Amp color system is engineered for clarity across food touchpoints — digital and physical.

Amp Primary

HEX#00703C
RGB0, 112, 60

Amp Accent

HEX#000000
RGB0, 0, 0

The Visual Identity of Amp

Color Systems & Brand Psychology

Primary Hue

Choosing #00703C as its lead color, Amp leverages the psychological association between green tones and balance — an important signal in food and beverage.

Industry Psychology

In food and beverage, Green tones are frequently chosen to communicate balance and freshness. Amp employs this color language deliberately to connect with everyday shoppers on an emotional level before a single word is read.

Strategic Usage

Consistent deployment of these hex codes across consumer packaging is what turns a color into a brand asset. Amp enforces precise color governance so that everyday shoppers experience the same visual signal whether they encounter the brand online, in print, or in a physical space.

UI Design & Application Guide

Thinking of using the Amp color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Aa
Header One
HEX: #00703C Primary Brand Color

When using #00703C as a background, strict accessibility standards (WCAG) recommend using #FFFFFF for your typeface to ensure maximum readability.

Call to Action
Get Started
Button Component
Accent Usage
Use Amp Green as a high-visibility accent color on clean white surfaces to draw attention.
Dark/Brand Background
Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Amp Primary to ensure consistency across all food mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name HEX Code RGB Values CSS Variable
Amp Primary #00703C rgb(0, 112, 60) var(--amp-primary)
Amp Accent 1 #000000 rgb(0, 0, 0) var(--amp-color-2)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Amp brand styles.

:root {
  --amp-primary: #00703C;
  --amp-color-2: #000000;
}

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Frequently Asked Questions

What is the primary HEX color code for Amp?
The primary color in the Amp palette is #00703C. This value is documented here for reference purposes. For official brand implementation, always consult Amp's own brand guidelines.
Does #00703C meet WCAG accessibility contrast requirements?
WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #00703C as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.
Why does Amp use green as its primary color?
Green tones are widely associated with freshness in color psychology research. For a brand operating in food and beverage, this association helps communicate the right emotional signal to everyday shoppers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.
Can I use the Amp color palette in my design project?
The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Amp's colors in a way that implies endorsement, affiliation, or commercial association with Amp may raise trademark concerns. For commercial projects, review Amp's brand guidelines and, if needed, consult a legal advisor.