⚠ Editorial Disclaimer: This page is an independent color reference resource. It is not affiliated with, endorsed by, or sponsored by the brand listed above or any of its parent companies. All color values are documented for educational and design reference purposes only. Trademarks and brand identities belong to their respective owners.

Airbnb Color Palette

Q: What is the primary HEX color code for Airbnb?

The primary color in the Airbnb palette is #FF5A5F. This value is documented here for reference. For official brand use, consult Airbnb's own brand guidelines.

Q: Does #FF5A5F meet WCAG accessibility contrast requirements?

When using #FF5A5F as a background, white (#FFFFFF) text typically meets WCAG 2.1 AA requirements. Always verify with a dedicated contrast checker tool.

Q: Why does Airbnb use red as its primary color?

Red tones are associated with passion in color psychology. For a brand in travel and hospitality, this helps communicate the right signal to global travellers.

Q: Can I use the Airbnb color palette in my design project?

The hex codes and RGB values documented here are factual technical specifications for editorial and educational reference. Commercial use implying affiliation with Airbnb may raise trademark concerns — always review Airbnb's brand guidelines first.

From primary Red anchors to supporting accents, the Airbnb color system is engineered for clarity across travel touchpoints — digital and physical.

Airbnb Primary

HEX#FF5A5F

RGB255, 90, 95

Airbnb Accent

HEX#00A699

RGB0, 166, 153

Airbnb Accent

HEX#FC642D

RGB252, 100, 45

Airbnb Accent

HEX#484848

RGB72, 72, 72

The Visual Identity of Airbnb

Color Systems & Brand Psychology

Primary Hue

Airbnb's primary color #FF5A5F sits in the red spectrum — a spectrum that design research links to feelings of passion and urgency among global travellers.

Industry Psychology

Color research in travel and hospitality consistently shows that red hues perform well for conveying passion. By anchoring its identity in this spectrum, Airbnb aligns itself with values its global travellers already trust.

Strategic Usage

Consistent deployment of these hex codes across booking platforms is what turns a color into a brand asset. Airbnb enforces precise color governance so that global travellers experience the same visual signal whether they encounter the brand online, in print, or in a physical space.

UI Design & Application Guide

Thinking of using the Airbnb color palette in your next project? Here is a professional guide on how to apply these colors effectively for web and mobile interfaces.

Header One

HEX: #FF5A5F Primary Brand Color

When using #FF5A5F as a background, strict accessibility standards (WCAG) recommend using #111827 for your typeface to ensure maximum readability.

Call to Action

Get Started

Button Component

Accent Usage

Use Airbnb Red as a high-visibility accent color on clean white surfaces to draw attention.

Dark/Brand Background

Professional Tip: Designers using Figma or Adobe XD should create a specific color style named Airbnb Primary to ensure consistency across all travel mockups.

Technical Color Data Table

For developers and designers, accuracy is non-negotiable. Below are the precise conversions.

Color Name	HEX Code	RGB Values	CSS Variable
Airbnb Primary	#FF5A5F	rgb(255, 90, 95)	var(--airbnb-primary)
Airbnb Accent 1	#00A699	rgb(0, 166, 153)	var(--airbnb-color-2)
Airbnb Accent 2	#FC642D	rgb(252, 100, 45)	var(--airbnb-color-3)
Airbnb Accent 3	#484848	rgb(72, 72, 72)	var(--airbnb-color-4)

CSS Implementation

Copy this CSS snippet to your :root to instantly implement the Airbnb brand styles.


 :root {

   --airbnb-primary: #FF5A5F;
  --airbnb-color-2: #00A699;
  --airbnb-color-3: #FC642D;
  --airbnb-color-4: #484848;

 }

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Frequently Asked Questions

What is the primary HEX color code for Airbnb?

The primary color in the Airbnb palette is #FF5A5F. This value is documented here for reference purposes. For official brand implementation, always consult Airbnb's own brand guidelines.

Does #FF5A5F meet WCAG accessibility contrast requirements?

WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text. When using #FF5A5F as a background, white (#FFFFFF) text typically achieves the required ratio. Always verify with a contrast checker tool before production use, as contrast depends on your exact background color.

Why does Airbnb use red as its primary color?

Red tones are widely associated with urgency in color psychology research. For a brand operating in travel and hospitality, this association helps communicate the right emotional signal to global travellers — though the final palette decision reflects many factors including competitive differentiation and historical brand equity.

Can I use the Airbnb color palette in my design project?

The colors documented on this page (RGB values, HEX codes) are factual technical specifications and may be referenced for editorial, educational, or personal design inspiration. However, using Airbnb's colors in a way that implies endorsement, affiliation, or commercial association with Airbnb may raise trademark concerns. For commercial projects, review Airbnb's brand guidelines and, if needed, consult a legal advisor.